LML
Services
Visual Identity
Art Direction
Motion Design
Web Design
Client
LML
Location
India
Year
2023
Credits
Pradhyumn Kag
Aravind Narayanan
Pranjal Kaila
Pria Sarin
Info
The rebrand of LML transformed the company’s perception from a nostalgic scooter-maker of the 1980s to a forward-looking electric mobility pioneer. With a design language infused with energy, the new identity balances the brand’s heritage with the vision and sophistication of its EV future. The visual system reflects LML’s legacy of innovation while conveying a renewed sense of purpose and building premium, urban-first electric two-wheelers that feel timeless.







