LML

Re-imagined Re-loved Reborn

Re-imagined Re-loved Reborn

Services

Visual Identity

Art Direction

Motion Design

Web Design

Client

LML

Location

India

Year

2023

Credits

Pradhyumn Kag
Aravind Narayanan
Pranjal Kaila
Pria Sarin

Info

The rebrand of LML transformed the companys perception from a nostalgic scooter-maker of the 1980s to a forward-looking electric mobility pioneer. With a design language infused with energy, the new identity balances the brands heritage with the vision and sophistication of its EV future. The visual system reflects LMLs legacy of innovation while conveying a renewed sense of purpose and building premium, urban-first electric two-wheelers that feel timeless.

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